trust & reputation

Last Monday, in the midst of the eighth-biggest snowstorm on record in Boston, my husband and I found ourselves in the kitchen, both on a break between calls and round three of the who-has-the-office-now shuffle. As we sipped on mugs of warm tea, our conversation turned to email marketing. The week before, my husband had hosted a sold-out event, and wanted to follow-up with attendees. Sam: "So I can just upload them into my Kit account and email them, right?" Me: "Did you expressly ask for...