On Saturday morning, as I sat on my cozy couch office sipping a mug of Trader Joe’s Earl Gray tea and reading a book, this concept caught my attention.

The author was describing attending a workshop where the presenter asked,

They went on to briefly describe the problem-solving technique of inversion, where you frame a problem by focusing on what failure would look like. You then invert those failures to figure out what success would look like.

Of course my mind went right to email marketing.

(Because even on a Saturday morning, it's on mind. Hashtag nerd.)

So let's take that question, and rework it for this context:

“If you wanted to guarantee a terrible email marketing experience, what would you do?”

What comes to mind for you? And how does that shape how you think about your own email marketing?

Take it one step at a time,
Bev

P.S. There’s no right or wrong answers here.

While I'll always preach consent, setting clear expectations from the get-go, and consistency, I believe how we approach email marketing for our businesses is quite different. And how you answer that question will look different from how I answer it - and that's ok!

And even if you aren't yet doing email marketing, I guarantee you've been on the receiving end of some bad email marketing in your life. ​​

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