Automate with Heart

Pre.S. Mark your calendar, I’m hosting a beginner-level course for Kit users starting January 13th. Understand Kit’s (formerly CovertKit) basic features with a no-fluff, guided program designed to make it simple and intuitive. Enrollment is open now, and there's a bonus that expires at the end of December. Heya Reader! When I was a kid, there were two words that could instantly spark anger in me: Merry. Christmas. It wasn’t because I didn’t love the holiday season or because I felt like I was...

Happy Monday, Reader! Popping into your inbox a day early this week so that I can focus on finishing a couple of client projects before unplugging for a few days and enjoying family time. I debated whether or not to show up at all this week, knowing there’s a good chance your inbox will be overflowing with Black Friday offers. (And likely from at least a few businesses you haven’t heard from since last year this time. 🙄) But there are a few time-sensitive things happening right now that you...

Heya Reader! A few weeks, my kids decided to tackle their art cabinets. It was… an adventure. Amid the scraps of tissue paper (saved “just in case” for a decoupage project), little nubs of broken crayons, and vintage craft books from the 80s that my mom forced on me gifted my children, they unearthed some useful art supplies they’ll actually use and will keep. And filled multiple bags of items to toss and donate. After spending time inside of dozens of people’s email marketing softwares, I...

Heya, Reader. I'm really struggling to motivate myself this morning to write this week's Automate with Heart newsletter. Last week I was feeling....resigned? This morning I feel kinda heavy and sad. Instead of pushing myself, I'm pulling this email from a new welcome sequence I wrote specifically for people who self-identify as not yet doing email marketing, but is relevant to anyone in this space. It has to do with two concepts that get tossed around: Newsletters & and email marketing. While...

Happy Tuesday, Reader! Over the past few weeks, a few subscribers of the Automate with Heart community have asked me about growing an email list. From the legalities & ethics of email marketing, to “how do I even start if I’m new to all this?” questions, one thing seems clear: many of us are searching for ways to build an email list that feels right. The truth is, whether you’re just starting out with email marketing or you’ve been at it for a while, it can be tricky. Building an email list...

Hiya, Reader! Do you ever find your emotions and logic at odds when trying to make a business decision? Last week, I was trying to determine whether or not to sign up for a business retreat in California next year. My emotional brain was telling me, "Do it, Bev! You'll get to hang out in-person with these amazing people you've connected with over the past few years!" But financially did it make sense for me? I gathered some data, including known revenue & expenses through now and the end of...

Oh goodness, Reader. Ever find yourself making things way more complicated than they need to be? For weeks, I’ve been wanting to update my welcome sequence. Finally, last week, I sat down to map it out - old school style, with pen and paper. This will be great, I thought. I’ll boost new subscriber engagement by combining Kit’s automation features - polls, link triggers, conditional messaging - to deliver a hyper-relevant resource with personalized messaging. My new subscribers will be...

Hey there, Reader! Oof, caught red-handed. My husband called me out yesterday for obsessively checking my ConvertKit stats. Guilty as charged! 😅 When business slows down (hello, summer lull), I find myself diving into repetitive checking of email opens & click-throughs. It's my way of feeling in control when things are out of my hands. (Tell me I’m not the only one.) This week, I've been extra glued to my screen. Remember the ALIGN Checklist I sent last week? I wanted to make sure it didn't...

Happy Tuesday, Reader! A few weeks ago I received an unsolicited sales email. They claimed they were reaching out because I had previously booked a call with them. The company name didn’t ring a bell, so I Googled them and clicked on their website from search results. (As I suspected, I've never booked a call with them.) Within minutes I receive this LinkedIn message: Thank you for Visiting Hey Bev we see that you have visited our website! Yes, this is an automation with a real human behind...