Automate with Heart

“Politics should stay out of business.”"Politics don't belong on LinkedIn." Maybe you've heard some variation of this refrain. Well, I call bull on that. We're living in a time when just about everything is political. Actually, scratch that. We're living in a time when pretty much everything is being politicized. As I wrote in a comment on a LinkedIn post yesterday in celebration of Trans Day of Visibility: "If speaking up for Trans folks means that I'm being 'political' in my business, then...

A few weeks ago, I made a big mistake. I was participating in one of Lizzy Goddard’s Get-it-Done weeks, revamping one of my on-demand trainings. It’s a solid training, but something about the name wasn’t quite hitting the mark. Subscriber Strategy Training. It felt…stuffy. Buttoned-up. A little too “corporate.” I mean, it got the point across. Is is a training about creating a strategy for organizing your subscribers. But, come on, let’s be honest…Who wakes up thinking, “I need a better...

A few months ago, I posted on LinkedIn about two business books I was reading, and tagged both authors in the post. One of them - Mo Bunell - later messaged me directly and offered to mail me a copy of his latest book, Give to Get. For FREE. No “just pay shipping” free. No “sign up for my list first” free. Just a no-strings-attached gift. Mind. Blown. 🤯 This small, personal touch left a lasting impression. How many business owners go out of their way to send a free copy of their book to...

On Saturday afternoon, my 11-year-old was having some big feelings. As her mom, I deeply wanted to comfort her. But my attempts to first talk it through and then my offer of a hug were met with more feelings. It was only the next day that I realized where I had gone wrong. I was having some big feelings of my own when my husband asked me: Do you want a hug, help, or to be heard? The impact of my well-intentioned offers of support to my daughter only made her more upset, because in that moment...

Heya, Reader, Any of these sound like you? ✔ You’ve been using Kit for a while and know the basics - you have a solid grasp of using tags, setting up forms & landing pages, sending emails, and creating automations - but need help making it all work together.✔ You want a more organized, intentional setup in Kit that’s tailored to your business and aligns with your business ethics.✔ You know there’s more you could be doing with Kit’s features that you’ve barely touched, but you’re also not...

Happy New Year, Reader! I just returned with my family from (mostly) sunny Florida to frigid Boston, trading warm breezes for so many layers of winter clothing. While the temperature drop has been a shock to the system, it’s comforting to be able walk everywhere again instead of being tethered to a car. And a brisk 20-minute when the air feels like it’s in the single digits - or negative single digits for all the celsius-oriented folks - is oddly invigorating. These transitions from warm to...

Pre.S. Mark your calendar, I’m hosting a beginner-level course for Kit users starting January 13th. Understand Kit’s (formerly CovertKit) basic features with a no-fluff, guided program designed to make it simple and intuitive. Enrollment is open now, and there's a bonus that expires at the end of December. Heya Reader! When I was a kid, there were two words that could instantly spark anger in me: Merry. Christmas. It wasn’t because I didn’t love the holiday season or because I felt like I was...

Happy Monday, Reader! Popping into your inbox a day early this week so that I can focus on finishing a couple of client projects before unplugging for a few days and enjoying family time. I debated whether or not to show up at all this week, knowing there’s a good chance your inbox will be overflowing with Black Friday offers. (And likely from at least a few businesses you haven’t heard from since last year this time. 🙄) But there are a few time-sensitive things happening right now that you...

Heya Reader! A few weeks, my kids decided to tackle their art cabinets. It was… an adventure. Amid the scraps of tissue paper (saved “just in case” for a decoupage project), little nubs of broken crayons, and vintage craft books from the 80s that my mom forced on me gifted my children, they unearthed some useful art supplies they’ll actually use and will keep. And filled multiple bags of items to toss and donate. After spending time inside of dozens of people’s email marketing softwares, I...