Automate with Heart

“I’ve created a monster and I'd like to know how to tame it!” That’s what someone posted in Kit’s Facebook group the other day, describing the chaos they’d accidentally built with too many entry points to their email list. And honestly? Most of us have been there. We’re full of creative ideas, generous instincts, and a desire to be helpful. So we add… and add… and add. More lead magnets. More automated sequences. (One for each new idea). Until what started as a great intention becomes a...

For basically my entire career doing email marketing (which has spanned well over a decade 😮) I’ve been using a particular personalization feature. You’ve probably been on the receiving end of it so many times that maybe you don't even notice it anymore. It's when you receive a mass email - like this one - that you know isn't just going out to you, and yet your name is automagically in it. (Like this, Reader) But after Sarah Santacroce interviewed me on her Humane Marketing podcast in...

“Politics should stay out of business.”"Politics don't belong on LinkedIn." Maybe you've heard some variation of this refrain. Well, I call bull on that. We're living in a time when just about everything is political. Actually, scratch that. We're living in a time when pretty much everything is being politicized. As I wrote in a comment on a LinkedIn post yesterday in celebration of Trans Day of Visibility: "If speaking up for Trans folks means that I'm being 'political' in my business, then...

A few weeks ago, I made a big mistake. I was participating in one of Lizzy Goddard’s Get-it-Done weeks, revamping one of my on-demand trainings. It’s a solid training, but something about the name wasn’t quite hitting the mark. Subscriber Strategy Training. It felt…stuffy. Buttoned-up. A little too “corporate.” I mean, it got the point across. Is is a training about creating a strategy for organizing your subscribers. But, come on, let’s be honest…Who wakes up thinking, “I need a better...

A few months ago, I posted on LinkedIn about two business books I was reading, and tagged both authors in the post. One of them - Mo Bunell - later messaged me directly and offered to mail me a copy of his latest book, Give to Get. For FREE. No “just pay shipping” free. No “sign up for my list first” free. Just a no-strings-attached gift. Mind. Blown. 🤯 This small, personal touch left a lasting impression. How many business owners go out of their way to send a free copy of their book to...

On Saturday afternoon, my 11-year-old was having some big feelings. As her mom, I deeply wanted to comfort her. But my attempts to first talk it through and then my offer of a hug were met with more feelings. It was only the next day that I realized where I had gone wrong. I was having some big feelings of my own when my husband asked me: Do you want a hug, help, or to be heard? The impact of my well-intentioned offers of support to my daughter only made her more upset, because in that moment...

Heya, Reader, Any of these sound like you? ✔ You’ve been using Kit for a while and know the basics - you have a solid grasp of using tags, setting up forms & landing pages, sending emails, and creating automations - but need help making it all work together.✔ You want a more organized, intentional setup in Kit that’s tailored to your business and aligns with your business ethics.✔ You know there’s more you could be doing with Kit’s features that you’ve barely touched, but you’re also not...

Happy New Year, Reader! I just returned with my family from (mostly) sunny Florida to frigid Boston, trading warm breezes for so many layers of winter clothing. While the temperature drop has been a shock to the system, it’s comforting to be able walk everywhere again instead of being tethered to a car. And a brisk 20-minute when the air feels like it’s in the single digits - or negative single digits for all the celsius-oriented folks - is oddly invigorating. These transitions from warm to...

Pre.S. Mark your calendar, I’m hosting a beginner-level course for Kit users starting January 13th. Understand Kit’s (formerly CovertKit) basic features with a no-fluff, guided program designed to make it simple and intuitive. Enrollment is open now, and there's a bonus that expires at the end of December. Heya Reader! When I was a kid, there were two words that could instantly spark anger in me: Merry. Christmas. It wasn’t because I didn’t love the holiday season or because I felt like I was...