Pre.S. Mark your calendar, I’m hosting a beginner-level course for Kit users starting January 13th.
Understand Kit’s (formerly CovertKit) basic features with a no-fluff, guided program designed to make it simple and intuitive.
​Enrollment is open now, and there's a bonus that expires at the end of December.
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Heya Reader!
When I was a kid, there were two words that could instantly spark anger in me:
Merry. Christmas.
It wasn’t because I didn’t love the holiday season or because I felt like I was missing out on something - I had eight days of Hanukkah, after all.
It was because people were making assumptions about me.
Assumptions that were flat out wrong.
Still, those moments taught me an important lesson:
We can’t assume that the same message, experience, or approach works for everyone.
This has deeply shaped the way I think about the people around me and how I approach business.
Too often, businesses treat their subscribers the same, assuming everyone shares the same interests, needs, or financial situation. But people are nuanced, and treating them all the same misses the opportunity to connect on a deeper level or meet people where they’re at.
So, in the spirit of embracing our differences, here are four ways you can set up your email marketing to minimize making assumptions about people:
1. Learn about your subscribers right from the moment they sign up
Ask simple, meaningful questions at sign-up to better understand the folks on your list so that you can tailor your messages (like I teach in my free mini email course, Fix Your Flow).
2. Use tags & segments to personalize content
Group your subscribers by interest, identity, need, or purchase history. For example, someone who has already bought your product doesn’t need to keep receiving emails about it.
If you have distinct offers for very different groups of people (e.g. business owners vs. employees, parents vs. teachers), make it easy for people to self-identify so that you can send the right emails to the right groups of people.
3. Be a human and acknowledge the season
During the holidays (or anytime), not everyone celebrates the same way. Keep your messaging inclusive, and focus on universal values like connection and gratitude.
4. Offer clear opt-outs (or snooze options)
Respect your subscribers’ inboxes. Allow them to pause emails during busy times or opt-out of specific promotions.
Speaking of which, I know this season can be overwhelming for many. Some of you might want to unplug from work, while others are still interested in using this time to learn and work on behind-the-scenes stuff in their business.
To make things easier, I’m giving you an option:
- Keep receiving my regular content (default option, nothing you need to do)
- Take a break from hearing from me until January 2025
You get to choose what feels best for you!
For those sticking around, I’ll still be sharing actionable tips to simplify the techy parts of email marketing while treating your subscribers like humans.
​Snooze my emails until January 1
Wishing you all the best this season (whatever that looks like for you!) đź’—
Best,
Bev​
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Bev Feldman (she/her),
Your Personal Tech Fairy 🍄
Personalized Kit (formerly ConvertKit) Support & Email Marketing Automation Strategy that's rooted in consent, deliverability best practices, and human connection.
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As a solopreneur, I strive to incorporate my values of environmentalism and anti-racism and to build an inclusive and equitable business. I believe Black Lives Matter and I stand for LGBTQIA+ rights.
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