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Yesterday morning I spent 43 minutes on the phone speaking to two different people in order to fix a health insurance issue.

One of the joys of getting health insurance through the Massachusetts marketplace is that you get to deal with two connected but also separate agencies.

And apparently their two interconnected but separate systems don't communicate very well with one another, which means for the third time since December, I've had to call to fix the same recurring issue.

The system is so complex and confusing, to the point that our family almost lost our health insurance back in July. Every time I have to deal with I end up feeling annoyed and flustered and a bit stupid, like I'm missing something.

Yesterday the sense of ineptitude was exacerbated by the gentleman who chided me for not realizing sooner how obvious it was that I needed to notify them of any changes.

(I might have snapped back that no, it was not obvious. 😬)

When your day-to-day deals with being fully immersed in a system, a particular practice, or a body of knowledge, what's obvious to you is generally not obvious to most people.

I see this every week in my business.

I cannot tell you how many times I've explained the difference between a landing page and a form in Kit, or how tags and segments differ.

Or someone will hire me for a Power Hour, and something that they've spent hours trying to sort out I was able to do in a few minutes.

Is this a sign of their ineptitude? Of course not!

(And shame on me if I ever make someone feel that way.)

I see my job as a Kit Expert to not only to help you with technical challenges and to shorten the learning curve, but also to assure you that it's not a reflection of your intelligence when you're struggling with it.

Because let me tell you, if this was so straightforward and obvious to everyone, I wouldn't have a business!

Take it one step at a time,
​Bev

P.S. What's something in your work that you have to remind yourself is not so obvious to other people?