Toss or keep?

Heya Reader!

A few weeks, my kids decided to tackle their art cabinets. It was… an adventure.

Amid the scraps of tissue paper (saved “just in case” for a decoupage project), little nubs of broken crayons, and vintage craft books from the 80s that my mom forced on me gifted my children, they unearthed some useful art supplies they’ll actually use and will keep.

And filled multiple bags of items to toss and donate.

After spending time inside of dozens of people’s email marketing softwares, I can tell you this is exactly what happens to our email lists.

We collect tags with the best intentions, thinking maybe one day we’ll need them.

Maybe you have a list of 46 tags for every iteration of the workshop you run just in case you need to know that info at some point, even though in the 5 1/2 years you’ve had Kit you’ve never actually done anything with that info.

Or maybe you decided at one point to send a poll to gauge people’s interests on some topics…but you can’t actually find that information because your VA from 2 years ago created them and you don’t know what any of the tags mean.

Over time, though, these tags pile up, some forgotten or outdated, until they turn into a virtual junk drawer.

But here’s the thing: just like my kids discovered treasures in their cabinet, your email list has some seriously hidden treasures waiting to be found.

But in order to separate the gold from the junk and know what to toss or keep, you need to understand what’s there.

A few weeks ago, I shared a tag tracking spreadsheet and a quick walkthrough of how to audit your tags.

And the feedback I got was, “This is friggin’ amazing! And also….a lot 😬”

So today, you get to go behind the scenes with me to watch the process in action (and what I uncover along the way).

​Watch an tag audit in action.

Take it one step at a time,
Bev​

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Bev Feldman (she/her), Your Personal Tech Fairy 🍄 Personalized Kit (formerly ConvertKit) Support & Email Marketing Automation Strategy that's rooted in consent, deliverability best practices, and human connection. Learn more

As a solopreneur, I strive to incorporate my values of environmentalism and anti-racism and to build an inclusive and equitable business. I believe Black Lives Matter and I stand for LGBTQIA+ rights.

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