Two and a half years ago, I bought Braiding Sweetgrass by Robin Wall Kimmerer in an adorable bookstore on a family vacation in Maine. And for those 2 1/2 years, itβs been sitting on my nightstand, untouched, as I tore through dozens of novels from the library and added a few more nonfiction books to my collection.
I finally opened it last week. And oh my gosh, why did I wait so long?
The only word I've found so far to describe it is delicious.
Kimmerer writes about ecology and connections between all living things on this planet with such passion. As a Humanistic Jew, it resonates deeply.
βAnd as a business owner and email marketer, it inspires me to be a better writer. There's a whole chapter about cleaning a pond that's alive with detailed imagery.
As I write this, Iβm picturing Kimmerer standing at the edge of the pond, water lapping at her bare feet. Arms outstretched and muscles tensed under the weight of the mound of algae weighing down the rake.
Reading it also brings to my attention how disconnected I often am to the natural world.
To the point where I think: What am I even doing? Why am I spending hours inside email marketing software when I could be living in a symbiotic relationship with the land and learning to grow my own food in my tiny city patio?
And then I think about my 1:1 clients:
β¨ The former nurse and academic helping medical writers be truly seen and valued for their expertise.
β¨ The doula-turned-financial coach helping non-traditional earners and learners create financial stability.
β¨ The Social Worker and sex therapist supporting folks to embrace their Queer identity (while also supporting other mental health professionals in public service to feel supported).
It's not just email.
βIt's about helping people who have deep passion, integrity, and commitment to their work actually reach the people who need them.
How lucky am I that I get to tend to the infrastructure of their business so that they can tend to those relationships?
Kimmerer writes about reciprocity, the idea that we're in relationship with everything around us, and we need to treat that relationship with reverence.
I feel that with this newsletter too, and how I approach my clients' email marketing.
It's part of what inspires me to show up, week after week. To tend to the relationship that I've laid out when you signed up to receive these missives.
And Iβd love to know, what's keeping you going right now? Reply and let me know.
I read and response to each and every response.
Yours in reciprocity,
Bev
Bev Feldman (she/her), Your Personal Tech Fairy π
I help credentialed professionals who never set out to be marketers build simple, values-aligned email systems that save you time, respect your subscribers, and nurture without coming across as salesy.
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