Heya, Reader.
I'm really struggling to motivate myself this morning to write this week's Automate with Heart newsletter.
Last week I was feeling....resigned? This morning I feel kinda heavy and sad.
Instead of pushing myself, I'm pulling this email from a new welcome sequence I wrote specifically for people who self-identify as not yet doing email marketing, but is relevant to anyone in this space.
It has to do with two concepts that get tossed around:
Newsletters & and email marketing.
While they're often used interchangeably, there's an important distinction that impacts which tool you choose.
(And yes, I recognize I often use them interchangeably.)
I break down the distinction in this LinkedIn post.
Be sure to check out my most recent comment in that post, where I share a link to an article that breaks it down even further.
Ok, off to my weekly weight-lifting class, which I'm hoping will lift my spirits.
Take it one step at a time,
Bev
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Bev Feldman (she/her),
Your Personal Tech Fairy 🍄
Personalized Kit (formerly ConvertKit) Support & Email Marketing Automation Strategy that's rooted in consent, deliverability best practices, and human connection.
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As a solopreneur, I strive to incorporate my values of environmentalism and anti-racism and to build an inclusive and equitable business. I believe Black Lives Matter and I stand for LGBTQIA+ rights.
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