Hey there, Reader!
Oof, caught red-handed. My husband called me out yesterday for obsessively checking my ConvertKit stats. Guilty as charged! š
When business slows down (hello, summer lull), I find myself diving into repetitive checking of email opens & click-throughs. It's my way of feeling in control when things are out of my hands.
(Tell me Iām not the only one.)
This week, I've been extra glued to my screen.
āRemember the ALIGN Checklist I sent last week? I wanted to make sure it didn't get lost in your inbox, so I experimented with some things I havenāt done in awhile:
1) Sent automated follow-ups based on actions taken, and
2) Used conditional messaging using ConvertKitās (Soon to Be Kitās) Liquid feature to promote some offers that will help you to put the checklist into action.
In a nutshell, if you received the ALIGN checklist, you received different follow-up emails & offers based on how you're tagged in my system.
Oh, and my clients received an special email with links to private resources to help them with the technical setup.
Pretty cool, right?
While this might seem advanced, I've implemented similar strategies for my clients:
- Tweaking welcome sequences to show different links based on what their subscribers signed so that they can refer back to a resource (and avoid confusing subscribers who didnāt sign up for a particular resource)
- Customizing calls-to-action in their newsletter templates based on client status
- Showing quiz results & custom links that align with the results
Unfortunately, most solo business owners donāt use this powerful email personalization feature.
Either because they donāt have a clear plan for why and how theyāre tagging subscribers, which makes the feature impossible to use effectively.
Or they think itās way more complicated than it is and donāt feel confident figuring it out on their own.
Or because they donāt really get what it is.
(Hello, all three described me once upon a time šš»āāļø)
āThatās why we'll be addressing all three challenges in the (Convert)Kit Essentials Accelerator program, the small-group program Iām piloting in October to boost your ConvertKit skills & confidence.
Doors open later this week for the waitlist, and I'm working on an early bird bonus. Here's where I need your help:
What kind of early bird bonus would you love to see for a 6-week, high touch program?
-A 30-minute 1:1 session?
-An audit of your newsletter signup process, from form to welcome sequence?
-A $100 credit to apply to a future service?
-Something else entirely?
Hit reply and let me know your thoughts - even if you're not considering the program.
Replies help with email deliverability & to spark conversations, and also because I value your input :-)
Take it one step at a time, ā
Bev š
P.S. Interested in the program? Click here to be added to the waitlist - the group is limited to 6 people and there are only 5 spots left!
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Bev Feldman (she/her),
Your Personal Tech Fairy š
Personalized ConvertKit Support & Email Marketing Automation Strategy that's rooted in consent, deliverability best practices, and human connection.
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As a solopreneur, I strive to incorporate my values of environmentalism and anti-racism and to build an inclusive and equitable business. I believe Black Lives Matter and I stand for LGBTQIA+ rights.
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